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PG/VG Mixture Options:

House Blend
Perfected for each flavor | Recommended option for the ideal vaping experience

Drip Blend
10PG/90VG | Thick and mostly used for dripping

VG Blend
100VG Based (about 95%) | Even though the base is 100%VG it does not mean that some of the flavorants or nicotine do not have trace amounts of PG

E-Liquid Coloring:

Don't be alarmed, but the color of E-Juice can change from time to time. There are many reasons for this. The best thing to do is allow your bottles to steep for a few weeks and more than likely you will notice them become more uniformed. With small custom orders / runs, batches will always have color variations. We do not control the flavor-ants from the manufacture so the colors will never be exactly the same. If you must have a perfectly consistent color each order,  we have to implement a 100 min per sku with a 1-2 week production and steeping lead time so we can make large batches and steep until the color is consistent with your approval.

What is E-Liquid?

Electronic Cigarettes and Vaporizers do not burn tobacco leaves or rolling paper. Instead, a battery inside the device powers the atomizer, which converts the liquid solution into vapor. This solution is most commonly called e-liquid or e-juice.  The e-liquid is heated by the atomizer to deliver the sensation, taste, and feel of smoking. You can have the most powerful e-cigarette battery in the world but your vaping experience will not be enjoyable without high quality e-liquid.

E-liquid main ingredients:
Flavoring, Nicotine, Propylene Glycol (PG), Vegetable Glycerine (VG) and Citric Acid.

Some other items that "May Be" found in E-liquids:
Citric Acid - no harm, just placed on warning label in case someone has sensitivity to this, found in lemon, lime & orange flavors.

Cinnamaldehyde - found in Cinnamon & Red Hots flavors - may cause damage to some kinds of plastics.

Ethyl Alcohol - found in almost all Organic & many other flavor-ants, harmless & similar to grain alcohol. Used to extract natural flavors.

E-Liquid Flavorings

Nicotine is basically tasteless. To get different desired flavors, E-liquids are mixed with many different flavoring compounds. Flavors have a wide range of choices such as: Tobacco flavors, Spirits, Candy, Cereal, Creamy, Dessert, Menthol, Seasonal, Fruit, and Organic Flavors.  Around 10-20% of the e-liquid is flavoring. These flavors should meet USP, NF or FCC standards. (U.S. Pharmacopoeia, National Formulary, and Food Chemical Codex)


Of the thousands of chemicals in cigarettes, nicotine is probably the least lethal. It is labeled as an addictive substance though. Smokers often switch to e-cigs to quit the tobacco and other harmful toxins while continuing to get their nicotine fix. E-liquids contain varying levels of nicotine, often measured in mg/ml or percentage. Most standard nicotine strength levels are 0(no nicotine), 6mg, 12mg, 18mg, and 24mg.  For those who want to quit the nicotine altogether, e-liquids come in a zero-nicotine level.  These provide a placebo effect that feature the same flavors and vapor from e-liquid but without the addictive substance.  Pharmaceutical-grade pure nicotine should be used in all e-liquids.


The liquid nicotine and flavorings won’t turn into vapor without the diluents. The diluents base works two ways: first, it is added to dilute the mixture of nicotine and flavors to the correct strength, and second, it is responsible for turning the liquid solution into inhalable vapor.

Propylene Glycol (PG)

Propylene Glycol (PG): Pharmaceutical-grade propylene glycol helps produce what we refer to as ‘throat hit’ in combination with nicotine and flavors. PG is widely used in all types of food and personal care products like toothpaste. Commonly used as a flavoring carrier in food products, an ingredient in food coloring and also used as an additive in various medicines.  Along with being a solvent, it is mainly known for its use in fog machines.  Propylene Glycol is non-toxic.

Vegetable Glycerine (VG)

Vegetable Glycerine (VG) is a natural organic glycerol that is made from vegetable oil, which comes from palm and/or coconut oil. The vegetable glycerin is mixed with water, then heated to a high pressure and temperature. The glycerin dissolves from the fatty acids and is then absorbed by the water. Food grade VG is 99.7% pure, and 0.3% water.  VG helps produce more vapor.  It is a sweet, thick, vegetable based liquid.  100% VG based liquids are very thick and hard to smoke effectively unless using new dripper mod vaporizers.  A combined PG/VG blend is recommended.  Vegetable Glycerine is non-toxic.

The Base

The base makes up 80-90% of the e-liquid and is composed of 100% VG or a mix with PG. Common ratios range from 100% VG to 80/20 PG/VG.  Most commonly mixed around 50/50 PG/VG.

A higher PG mix will produce thicker clouds of vapor. Some users though have reported side effects of PG such as dry throat and mild allergic reactions. If you have any issues with PG, use a 100% VG base. Because VG is thicker than PG, often times it is mixed with PG to be more soluble or to give it more consistency.

E-liquid Strength

E-liquid strength refers to the amount of nicotine fluid contained in a set volume of e-liquid, measured in milligram of nicotine per milliliter of total fluid volume (mg/ml). This unit of measurement was defined to compare e-liquids directly with conventional cigarettes.

For example, if a cigarette package states that there is 1.8mg of nicotine in the product, it means that each cigarette contains 1.8mg of nicotine. Therefore in a pack of 20 cigarettes there is a total of 36mg of nicotine.

In an e-liquid bottle of 18mg/ml strength, there is 18mg of nicotine in each milliliter of fluid. If you were to inhale 1ml of this e-liquid, then it would contain the same amount of nicotine as ten 1.8mg conventional cigarettes.

Some users also use percentage of nicotine to define the solution strength. For example, each 1mg/ml of e-liquid contains 0.1% nicotine and 99.9% diluent and flavoring. Using this notation, an 18mg/ml e-liquid contains 1.8% nicotine.

E-liquids should be stored in a cool, dry place that is not exposed to direct sunlight.  Many e-liquids will have a born on date or batch number printed on the bottle label. Most e-liquids expire within two years of their manufacturing date.

*The above information is not guaranteed and may vary